Where to grow as a web designer. And how to feel the moment “it’s time”

What’s next?

Designers want to be art directors. And the art director wants his own business. But, most forget that the captain knows every frame of his ship. The same situation is with the art director – each decision directly affects the work (efficiency) of the project or a separate function. To grow from a performer
in a leader it is not enough to be a professional in his field, you need to be well acquainted with related areas.

Inside web design, besides designing interfaces
and user interactions (UI / UX), it is possible and necessary to develop in several separate directions:

Content

A designer, in my opinion, must be able to write catchy texts, create content and its architecture on pages. Cool content will be read even if it is written with acidic Comic Sans on a purple background.

Branding

Very often (especially on freelance) a client comes without a single visual image of the company. A natural question arises:
“In what style should you create a website?” To what you get the answer, of course, is very ambiguous. Branding skills will be useful to a web designer because of the money (yes, this is Cap) – you can offer it as an additional service to the client, and eventually move into this design plane altogether. They say that they pay more there, but this is not certain.

Graphics

Retouching photos and illustrations. Increase the project budget
and hire someone who will draw everything? No, you haven’t heard. And on the internet
it is not always possible to find the right graphics for a project. An acquaintance of mine who has been engaged in website design for 4 years. Then, he abruptly changed his activity and now works in game development, as a level designer. Sends a selfie from Asia, with a contented and tanned face.

Internet Marketing

A website is simply a platform for transforming traffic into customers. Understanding the principles of attracting visitors and the differences in advertising channels helps to correctly build information
and the semantic architecture of the pages. This means optimizing efficiency.

Project management

Competent management is the key to project efficiency. The ability to clearly assign tasks to performers and keep time under control is a direct path to getting a leadership position.

Reputation is always ahead of you. And the team is more important than the client.

Modern web designer

Author: Clark Douglas

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