Visibility in tables

Visibility is a typesetting property that helps the user to understand the essence without reading the text or reading to a minimum. I looked – and everything is clear: what is at stake, what is most important, in what order to look, what conclusion is drawn from this.

I’ll talk about clarity using the example of tables. Now on the Internet you can find a huge number of tables that compare the symptoms of coronavirus, flu, colds and allergies.

These tables are addressed to a very wide audience, so designers try to make them as clear and visual as possible. Most often, icons, illustrations, color, and legend are used. In some cases, these techniques really help to quickly understand the data and grasp the essence, in others – they only add noise and distract from information.

Let’s see how it works.

1. Icons

Many tables are full of icons, most often used to illustrate symptoms.

Problem number one: icons are difficult to distinguish from each other, most of the head is depicted:

There are generally ten identical heads, and the differences, that is, the symptoms themselves, are hidden in small details:

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The same, only in a different style:

Bez-nazvaniya

Problem number two: deciphering an unfamiliar pictogram is more difficult than reading a word or two. Try it yourself:

picture_c9957fbbfd710ff878c_65204_p0Answer at the end of the article

It turns out that icons do not simplify or speed up the perception of the table in any way, so they are simply not needed here.

2. Background illustrations

Pictures in the background are descriptive only in the sense that they can suggest the subject of the message. Seeing the table from afar, you will most likely guess that it is about coronavirus, or at least something medical. At the same time, the image does not illustrate specific data: the same image can be placed on other tables dedicated to infections. Therefore, before us is not an informative, but a decorative illustration:

otlichiya-koronavirus

Often, pictures are simply used to cover free spaces on the layout, a classic of amateur layout:

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3. Color

It’s one thing to colorize the layout “for beauty,” and it’s another to color-code it to help the reader figure it out.

Step one: determine which element or element property to color code. Below are bad examples:

The coronavirus column is highlighted in color, but it is not difficult to find it anyway:

d8645a87a511d97c2a576901323fc8b2

Each column is highlighted:

New-Coronavirus-vs.-flu_ver3-1-scaled-1

Each symptom is highlighted in color:

Bez-nazvaniya

Every second line is highlighted in color. It may seem that the symptoms on the plates are somewhat different from the symptoms without the plates. Spreading often leads to this distortion of meaning:

Difference-between-cold-flu-COVID-ADD-Allergies1668x1217

Everything is highlighted in color:

covid-cold-flu-symptoms-bd24a5

It is much more useful to indicate the frequency of a symptom with a color. This is a key property and is invisible on a cursory glance: words often, sometimes, rarely outwardly similar to each other.

123

The two accent colors work well too. Please note that the word itself is filled in, and not the entire cell – this is quite enough:

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Step two: choose the right color scheme. Here orange Sometimes the first to catch the eye, although blue is more important in meaning Common:

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At first it seems that the darker the cell, the more common the symptom, in fact, the opposite is true:

04-uofuhealth_coronavirus-flu-cold_symptomsgraph_10x10_apr9-scaled

Step three: don’t overdo it. If you fill in all the cells, the selection efficiency drops dramatically:

16804_YHHHS_COVID19_Comparision_032220

In the next example, cells of the same color begin to form a pattern, but there is no point in this pattern. Like striping, random links distort the data structure:

Snimok-ekrana-2020-04-23-v-23.26.19

4. Symbols

In some tables, instead of words often, sometimes, rarely there are symbols. Designers love to do this: come up with a clever cipher, and write a hint below in small text:

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The following layout looks very cute, but confuses the reader. There is a complex system of checkmarks and crosses, and non-obvious color coding. The case when an illustrator shouldn’t be trusted with a design task:

Covid-19-Flu-Cold-Symptoms-v4-850x510-1

Less confusing, but still awkward:

covid-19-symptoms

Simple symbols work better than complex ones, but worse than text:

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Icons along with words are overkill:

table-comparison-symptoms

Another useless duplication:

Upper-Respiratory-Symptoms-Chart-scaled

Answer at the end of the article

Here’s what the icon author had in mind:

otvet

Source: Awdee

Author: Clark Douglas

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