Of course, the image is the epicenter of any website, as humans are visual in nature. When we create a website or blog, we pay particular attention to content, design and SEO. And the use of images is inherently connected with these three components.
Do you know that posts containing images open 47% more, and that readers devote 51% more time to them than to those that do not have illustrations?
This is why today we are offering some tips for wisely using images on your site. From now on, there will be no “blank spots” for you!
Take care of SEO images
When posting an image on your site, do not forget to fill in the “Title”, ALT and “Signature” (“Title”, “Alternative Text” and “Signature” in WordPress) fields for images with the corresponding keywords. This will not only increase the number of views, but also generate an influx of visitors through SEO.
Nobody dresses in the fashion of five years ago – the same principle applies to images, change them. This should be done more often if you have a blog, and if it is a site with static images, then a “facelift” will be required from time to time.
Choose appropriate images
Ask yourself what you want to communicate with the site – and look for images that fit that idea and design. Don’t sacrifice the integrity of the graphic concept for a random image you like.
Arrange images to help the user read long text
To draw your eye towards a button or important section, place a bright image there. To fill in the gaps, choose a more neutral one.
With Photoshop or Gimp (freeware), you can make an image truly memorable: cropping, resizing, mosaicking … The only limit is your imagination.
Use professional image matching platforms
Even Creative Commons licensed images on platforms such as Flickr are risky to use: there is no quality control, you will have to spend a lot of time finding the image you want, and most importantly, this can cause legal problems due to copyright infringement. Better to opt for platforms such as Fotolia: they control all the listed aspects, and in addition, 55% of their images are intended for use on the web.
Edit images into videos
If you have many images, you can combine them into a video format that is easy to display. There are intuitive programs for this, such as Flixtime or Animoto, with which you can do everything quickly.
Material provided by Fotolia photobank ru.fotolia.com. Thank them for that!