Over the years as a product designer, when working with visual effects, I have come across many surprises that caused me the following emotions 😲😕😳😡😱. I wrote this article to help you understand the reasons ...
Visual weight is the degree of importance of a scene object. The more visual weight an object has, the more contrasting it is. And the more contrasting, the more it attracts attention. Visual weight allows ...
A clear visual hierarchy directs the eye to the most important elements on the page. It can be created using variations in color and contrast, scale and grouping. Basics of Hierarchy in Interface Design (UI) ...
12 principles of visual hierarchy.
When I studied visual communication design in college, I was fascinated by the way designers make people think, feel, and act in a certain way. After a decade of working as a product and UX ...
