8 ways to refresh your logo
How to refresh your logo with minimal waste? The Logomachine team decided to find out and collect all possible ways. All of them are proven and supported by real examples! 1. Get rid of the ...
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7 facts about the company logo
Graphic designer Dmitry Verovski with over 10 years of experience spoke about his experience in developing logos for customers and how to approach the process of discussing future work. The customer s logo is a ...
10 popular logo design misconceptions
There are many myths that some entrepreneurs, especially newbies, take as true and thus make mistakes. What are the most common myths when creating logos and how to avoid mistakes – we will talk about ...
How to Choose a Logo Color: A Beginner’s Guide
Logo color is one of the key elements of a strong brand. Each color has its own characteristics, associations and psychological impact. By choosing a color or color combination for your logo, you also get ...
A step-by-step process for creating a logo. Research – idea – concept – presentation – approval
The main stages of creating and developing a logo. Logo creation Is the first step in building your brand and an indicator of professionalism in business. Most business people understand that no company today can ...
31 logo design tips
A selection of 31 logo design tips from the book Logo and Corporate Identity. Designer Guide “(review). 1. Interview with a client As soon as you take on any project, ask the client questions. Many ...
5 basics of a future logo
At the turn of the 20th century, wealthy people used business cards as an easy way to establish social connections. They were discreetly elegant and spoke a lot with just the name of the owner ...
5 rules for perfecting a logo from Ian Paget
Ian Padget is a UK-based graphic designer and founder of the Logo Geek mini-studio, which specializes in developing logos and brand identity. As an expert at LogoLounge, the largest archive of logos from around the ...
How to make a million dollar logo if you’re not a designer
What if you want to make a cool logo for your project, but there is no money for it? For the last ten years I have been designing, so I could always make a logo ...
What is a brand book, a guideline and a logo book?
A review article that will help you understand once and for all how a brand book, a guideline and a logo book differ from each other. Truthfully about the brand book The word “brand book” ...