How to make a million dollar logo if you’re not a designer
What if you want to make a cool logo for your project, but there is no money for it? For the last ten years I have been designing, so I could always make a logo ...
Identity
The Pro’s Approach to Logo Design (Part 1)
Translation of the article “The One Concept Approach: How a Professional Designs A Logo” by professional designer and creator of lettering logos Sean McCabe, who shared his vision of the problem of multiple prototypes. Sean ...
Why rebrand?
Rebranding is not just a fashion statement and a new logo. This is the need for qualitative changes both within the company and in working with the audience. With the advent of the Internet, the ...
How many logo options do you provide to the customer?
Translation of the article “How Many Logo Concepts Do You Present Your Clients?” from graphic designer Kevin Mark Rabida on how many logos should be provided to a client and if this choice is needed ...
7 ways to use blue in your firm’s colors
This article is about how to use blue in your logo and corporate identity. We have collected the most popular shades and combinations of blue, you will find out where they are used most often ...
Top 10 logo design trends: forecast for 2018
Earlier, you already had the opportunity to familiarize yourself with the results of a study conducted by the Logaster service team and dedicated to identifying the most popular logos of 2017. And now, on the ...
Similarity or Plagiarism: Design in the “when everything was already” era
Alexander Zagorskiy, creative director of the branding agency Depot WPF, recalled vivid examples of accusations of borrowing by designers and wrote a column on the fine line between plagiarism and unintentional similarity of works. How ...
10 logo design trends in 2018
It is very difficult to talk about trends in logos for the year ahead. At Reynolds and Reyner, we believe that the logo, or rather the branding, should be done for at least 5 years. ...
Stop talking about logos on a white background!
To understand what this is about, imagine for a second that you understand wines. No, you don’t just understand – you have devoted many years to this, follow the news, you know the history of ...
The Pro’s Approach to Logo Design (Part 2)
The second part of the translation of the article “The One Concept Approach: How a Professional Designs A Logo” from professional designer and creator of lettering logos Sean McCabe, who shared his vision of the ...