8 ways to refresh your logo
How to refresh your logo with minimal waste? The Logomachine team decided to find out and collect all possible ways. All of them are proven and supported by real examples! 1. Get rid of the ...
Identity
7 facts about the company logo
Graphic designer Dmitry Verovski with over 10 years of experience spoke about his experience in developing logos for customers and how to approach the process of discussing future work. The customer s logo is a ...
7 tips to help you create the perfect brand book
A brand book, a corporate identity guide, or in other words “brand bible” is one of the main documents of the marketing department, but in practice, not every marketing manager knows that he is responsible ...
9 graphic design trends that are going out of style
When looking at old trends in graphic design, it feels like looking through an old photo album. You flip through and think: Was there a need to wear faded jeans with a turtleneck, and an ...
10 popular logo design misconceptions
There are many myths that some entrepreneurs, especially newbies, take as true and thus make mistakes. What are the most common myths when creating logos and how to avoid mistakes – we will talk about ...
31 logo design tips
A selection of 31 logo design tips from the book Logo and Corporate Identity. Designer Guide “(review). 1. Interview with a client As soon as you take on any project, ask the client questions. Many ...
5 basics of a future logo
At the turn of the 20th century, wealthy people used business cards as an easy way to establish social connections. They were discreetly elegant and spoke a lot with just the name of the owner ...
What is identity: 10 basic rules for creating a corporate identity
Identity (also called “corporate” or “corporate style”, “brand ID” or “corporate ID”, as it is convenient for anyone) is a visual component of a brand, designed to increase its recognition and create an impression of ...
What logos will look like in 2017: 14 major trends
The experts of the Logaster.ru service made a prediction about what trends will be popular in logo design in 2017. Logo design undergoes endless changes and is heavily influenced by fashion trends. After analyzing the ...
5 rules for perfecting a logo from Ian Paget
Ian Padget is a UK-based graphic designer and founder of the Logo Geek mini-studio, which specializes in developing logos and brand identity. As an expert at LogoLounge, the largest archive of logos from around the ...