9 graphic design trends that are going out of style
When looking at old trends in graphic design, it feels like looking through an old photo album. You flip through and think: Was there a need to wear faded jeans with a turtleneck, and an ...
Identity
10 popular logo design misconceptions
There are many myths that some entrepreneurs, especially newbies, take as true and thus make mistakes. What are the most common myths when creating logos and how to avoid mistakes – we will talk about ...
31 logo design tips
A selection of 31 logo design tips from the book Logo and Corporate Identity. Designer Guide “(review). 1. Interview with a client As soon as you take on any project, ask the client questions. Many ...
5 basics of a future logo
At the turn of the 20th century, wealthy people used business cards as an easy way to establish social connections. They were discreetly elegant and spoke a lot with just the name of the owner ...
What is identity: 10 basic rules for creating a corporate identity
Identity (also called “corporate” or “corporate style”, “brand ID” or “corporate ID”, as it is convenient for anyone) is a visual component of a brand, designed to increase its recognition and create an impression of ...
What logos will look like in 2017: 14 major trends
The experts of the Logaster.ru service made a prediction about what trends will be popular in logo design in 2017. Logo design undergoes endless changes and is heavily influenced by fashion trends. After analyzing the ...
5 rules for perfecting a logo from Ian Paget
Ian Padget is a UK-based graphic designer and founder of the Logo Geek mini-studio, which specializes in developing logos and brand identity. As an expert at LogoLounge, the largest archive of logos from around the ...
Sense and Sensibility in Branding (Part 1)
Ulyana Kozhevnikova, head of the Nimax branding department, spoke about the stages of consumer interaction with the product, as well as what tools are most effective for managing consumer consciousness. We all love to talk ...
How to make a million dollar logo if you’re not a designer
What if you want to make a cool logo for your project, but there is no money for it? For the last ten years I have been designing, so I could always make a logo ...
The Pro’s Approach to Logo Design (Part 1)
Translation of the article “The One Concept Approach: How a Professional Designs A Logo” by professional designer and creator of lettering logos Sean McCabe, who shared his vision of the problem of multiple prototypes. Sean ...