UI / UX Case: Automation of Airport Parking

We are in Glow specializing in the design of products for the transport industry. Unfortunately, in Ukraine, the parking sector is developing slowly, with a delay of several years – in Europe and the United ...

7 factors influencing UX

UX is critical to the success or failure of a product in the marketplace, but what do we mean by that value? UX is often confused with usability, which describes to some extent the ease ...

Call to Action Guide

Understand the basic principles of a call to action. By the end of this article, you should be able to understand how attention actually works and turn your website or app visitors into leads. Digital ...

Call to Action Guide

Understand the basic principles of a call to action. By the end of this article, you should be able to understand how attention actually works and turn your website or app visitors into leads. Digital ...

Tips for Designing the Best Interface Icons

Introduction Iconography is one of the most important parts of the user interface. It is a visual language that presents calls to action, content, and the meaning of functionality. Your icons should always represent simple ...

Design Ethics Issues. Part 1

Welcome to the Ethics for Designers series Its goal is to provide designers with tools that they can use in their day-to-day work to make more ethical decisions. The first part looks at ethics in ...

UX myths to forget in 2020

In August 1971, a Stanford University psychology professor simulated a prison environment in the Jordan Hall basement. 18 college students acted out the roles of prisoners and guards for two weeks. Hypothesis: An example of ...

Top 10 Principles | UX theories

UX theories There are many UX principles and laws that a designer must follow. In this article, we have selected a few rules that, in our opinion, are the most important and that we personally ...