Harmony and chaos, conciseness and heap of symbols – in modern logo trends there are solutions for any brand. The designers of the Logaster online generator figured out the main trends of 2021.
Seemed like there’s nowhere else to simplify the Intel logo? But the designers decided to remove the ellipse surrounding the inscription and enlarge the font. This example shows that minimalism is not going to lose ground. In 2021, it is better to get rid of unnecessary graphics and other decorations. This technique has a bonus: it is easier to adapt the image to digital formats, for example, turn it into an icon for a mobile application or place it on an online banner.
2. Unusual fonts
A great way to make a text logo stand out. This technique is especially suitable for creative projects: take an example from Deep Purple, Swoon Mixers or Tweag. Original swirls, gothic or pixelated style – choose any typography that conveys the character of the business. But remember, creativity is better controlled to maintain legibility.
The shade transitions are still relevant, but with some reservations. They become smoother and more invisible to make the logo lively and voluminous. Note how Messenger, Avon, or Autism Speaks handled this task. Another option is to add a contrasting monochrome color like True Car. Feel free to experiment, but remember that gradients are difficult to reproduce when printing, especially on black and white documents.
4. Disappearing inscriptions
This trend practically does not limit imagination. Break the word in the middle, “forget” to add the tails of the letters, remove the bar in the “A”, as did Scholar, Sartorius or Sailor. Understatement draws attention to the inscription and makes you look more closely. The main thing is that, despite the gaps, the logo remains legible.
5. A pile of elements
A trend that allows you to create a truly unique emblem, because layering techniques are unlimited. Duplicate graphics like Skyeng, try splitting an element like GoDaddy, or overlapping different shapes like Spot. Use different colors, shapes, sizes – and get a custom logo that will definitely not go unnoticed.
6. Negative space
This technique will make the logo intelligent and unique: it will put a double meaning in it that will draw attention to the image. Think about how to use the white space between characters. For example, WST gracefully inscribed a man with a billiard cue between the letters “S” and “T”, and Pollination “looped” the inscription, turning circles into letters “O”.
7. Very thin lines
Another kind of minimalism: ultra-thin lines resembling a pencil drawing. Such a logo looks stylish, laconic and remains legible both on the billboard and on the mobile screen. To give the logo a touch of originality, rip up the letters slightly, like The Practice, or add some geometry, like Yema or Una Europa.
8. The illusion of chaos
In 2021, playing against the rules is getting bolder. See how many tricks CETT, ALSO, or Savannah Philharmonic have used. There is a chaotic scatter of letters, and their mirror arrangement, and a play with colors and shapes. Get creative to showcase your brand’s personality and evoke emotion in potential customers. Just keep in mind that the logo must remain easy to read.
This trend seems to balance all the crazy design trends, offering a discreet and elegant logo. Add symmetry to lettering or drawings like Autoaibe, Denver Art Museum or Onward. And to keep the image from looking dull, use unusual typography or color schemes. Such an emblem will remain recognizable both in print and on computer screens.
Current trends are added to the classic technique. Dolby turned the first letter into a geometric shape and duplicated it, Conservative used negative space, and Gmail found a new color scheme. All of these are effective ways to diversify the usual monogram and make the logo more relevant.
How do you choose the trend that’s right for you? Think about which techniques will best reflect the personality of the company, and feel free to experiment to be remembered by potential customers.